Case Study

CHECKBOX

Whether for new opportunities, study, or basically just life circumstances people tend to move a lot.

Moving can be a daunting and stressful experience to many, and needs proper planning to avoid that.

What does checkbox do?

Help users Organize their move by providing a customized trackable moving checklist with guides and tips.
Ability to hire help for many moving activities
Opportunity for many to become helpers and gain a decent income.

Empathize

We want to know why preparing to move to a new place is considered stressful and challenging so that we might find solutions to make the process easier.

Research Objectives

How users plan their move.
Why they move that way.
What 3rd party services they use.
What are the triggers to a stressful move.

Research Methods

Hypotheses

- Reduce the cost of moving .
- Have an anxiety-free process.
- Get rid of unwanted items.
- Move within time constraints

Who we talked to?

2 people from different genders.
Different relationship statuses.
Pet owners.
Parents with kids.
Moved at least once.
2 people with accessibility considerations.

What we learned…

Use of a checklist, timeline, or planner in moving is vital and reduces stress.

Buy, sell, donate, throw behavior is affected by time management.

Majority of people will need to hire a mover due to furniture size.

Insights from affinity mapping

We can categorize the data into 3 main themes:

Organization
Planning - Packing - Budget - buy, sell, donate and throw behaviors
Labor
Free help - Self packing - Movers and packers - First things first
Supporting moving activities
Pets - Feelings - Other activities

Why Survey?

- Get quantitive shared struggles.

- Eliminate less important pains and struggles

- Cover broader range of users

What we learned…

Start of packing for a move

Start of packing for a move

How likely are you to hire a moving service?

Main reason for a move

What we learned from Competitive Analysis

There isn’t a lot of apps for organizing and planning a move.
People choose movers based on reviews, availability and cost.
People don’t like to share private contact details before taking decisions

Secondary Research

What does success look like?

User retention which means that people who are moving are utilizing and benefiting from the services provided.

Conventional Wisdoms

What does success look like?

Debunked that many people reply on family and friends for moving out

Debunked that everyone manages their move in advance and use helping services

What Does this means in terms of opportunities?

How might we make planning and organizing a move less stressful for people moving to a new place.
How might we help people get help for moving activities?
How might we help people make an income from providing moving services?

Personas

3 personas were created with differentiations in term of behavior and emotional feelings during a move with inclusivity including but not limited to accessibility considerations

Persona

Haneen

Arch Type: Tidy Mom

Bio: A stay-at-home mom, is moving to a bigger place in three weeks. She's busy with her kids, house chores, and her food blog. Without friends or family to help, she needs to hire movers, but as an unemployed mom, the moving costs are a concern. She prefers packing herself for safety reasons.